Quick Service Restaurant Salad Chain (QSR) Salads announcement Monday (March 29) that he associates with Ghost kitchen brands expand its footprint to nearly double the current number of stores in the US and Canada, adding 90 new “non-traditional” locations before year end. Much of these will be in-store kitchens housed in Walmart stores, because the salad chain takes advantage of connected economy to create a place for itself in the routines of Walmart buyers, by integrating the restaurant experience into the traditional consumption path of supermarkets. By joining these once distinct experiences, Saladworks has the ability to provide consumers with instant convenience while making its restaurants a key part of in-store shoppers’ habits.
The salad chain is a subsidiary of the fast growing catering company WOWorks, a QSR catering company which was incorporated in December as a holding company for Center Lane Partners, LLC, which targets Millennials and Gen Z consumers with its health-focused brand. A die four key trends The chain’s business approach is driven by convenience, as it aims to meet the desire of young consumers for options that “include, but not limited to, on-site dining, take-out, online ordering. line, curbside pickup, delivery, ghost kitchens, food trucks. , brands and virtual stores within grocery stores, airports, hospitals and military bases. “
Indeed, in addition to meeting the desire of young consumers for in-store shopping experiences, the 90 new locations (60 in the United States, 30 in Canada) will offer delivery and delivery options enabled by the Ghost Kitchen Brands partnership, and many will offer limited seating options. The partnership will also add a handful of new locations for WOWorks brands. Fresh Mediterranean Garbanzo and Frutta bowls.
“We are very pleased to have Saladworks included in this vertical growth to bring our healthy and fresh concept to millions of new guests across North America,” Eric Lavin, director of development for WOWorks, said in a statement. “Ghost kitchens have already proven to be a very successful and economic expansion tactic for us, and this new agreement with Ghost Kitchen Brands will allow us to continue to consolidate Saladworks as a leading brand of quick and casual salads. “
The “store in a store” concept has exploded over the past year, as the acceleration of the digital shift increased consumer expectations for immediate convenience. Target, for example, has developed its store-in-store partnership with Apple, and also recently announced a similar partnership with Ulta Beauty, among other store-in-store integrations. Kohl’s and Zipporah have a similar Partnership.
These types of super-convenient integrations can be a key way for brands, especially restaurant brands, to fit into changing consumer routines as many newly vaccinated people begin to find their new normal. novelty of PYMNTS Digitize restaurant payments The report finds that 89% of top-performing restaurants offer the ability to pick up orders without queuing, compared to just 42% of worst-performing restaurants, and that these top-performing restaurants are more than three times more likely to offer. at the edge of the street and by car. via pickup options than their lower performing counterparts. In addition, this month’s research Restaurant Award Presentation Report finds that the average American household spends 42 percent of their total food ordering spend online, which is significantly higher than the share spent on in-person orders, suggesting a widespread desire for convenience at a distance.